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Cost vs. Value. And How Money Fits In.

Excerpts from a great post great post by Seth Godin:

“Five dollars to buy a snack box on an airplane is worth something very different than five dollars to buy a cup of coffee after a fancy meal, which is worth something different than five dollars in the grocery store. That’s because we get to pretend that the five dollars in each situation is worth a different amount.”

“Cost isn’t abstract, but value is.”